We always look forward to the London Design Festival every year as it’s a brilliant showcase of design and innovation across the interiors and KBB sector. We’ve just got back from a couple of days at the 100% Design exhibition at Earls Court
The exhibition was recently taken over by Media 10 so it was important for us to see what was new and how this could potentially benefit our clients. The Media 10 team run the trendy Clerkenwell Design Week and hugely successful Grand Designs Live exhibition, so we had high hopes for the show.
It was clear to see the Media 10 stamp as we walked in with the conceptual tunnel funnelling visitors into the show and the trademark centre bar from which offshoots all the different sections. We headed straight for the kitchen and bathroom zone and were pleased to see lots of familiar faces including the editorial team from Kitchens, Bedrooms and Bathrooms magazine and the renowned freelancer Linda Clayton. After detecting a sniff of pancakes, we located the Pro Publishing team behind Utopia and Designer Kitchen & Bathroom magazine team hosting a cookery demonstration on their stand. Here we got the latest news from publisher Clara Perry about the new K&B network which is a trade website for the kbb sector launching on the 1st November.
Walking around the exhibition was easy and there was a relaxed vibe throughout the show. The strongest parts of the exhibition were clearly within the interiors section with large, beautiful, well designed stands and impressive brands on every corner. The trends were easy to see this year, with everyone playing it safe with Scandinavian styles and revived sixties design. The furniture featured clean shapes, natural woods and accents of block colour in orange, lime green, mustard yellow and neutral greys. On the kitchen and bathroom side, the understated aesthetic was popular with cabinetry in white mixed with natural woods and the occasional flash of lime green or orange. The materials this year were very appealing to the senses, and we spent the day touching and feeling lots of different products. In a world where you can spend your day seeing everything through a computer screen, it was clear to see that brands were appealing to our sense of touch. The message at 100% Design was clear; keep it simple and invest in good, simple, understated design.
No comments:
Post a Comment