The exhibition season is nearly upon us once again with many of us booked to go to ISH. Closer to home the Ideal Home Show kicks off in March, quickly followed by kbbLondon and before we know it 100% Design and Decorex will be upon us too.
In these truly challenging economic times I have the greatest respect for those manufacturers and distributors who put their money where their mouth is and commit to exhibiting. There’s a saying in business that anyone who stands still moves backwards and I truly hope that these companies with the foresight to invest get their due rewards over the course of the year and beyond.
Personally, I find it difficult when I hear people within the industry criticise exhibitions. It’s all too easy to do but, in reality, where would the industry be without them? Where else would you see so many existing and potential customers within a 3 to 4 day spread? Not to mention the opportunity these shows give us to hook up with old industry friends and colleagues for a glass of wine or three.
Of course, the organisers of these exhibitions are trying to make money, just as the rest of us are, but I for one think they provide a great platform for us to do more business and talk the economy and the industry up to the benefit of us all.
We work closely with the team at kbbLondon and appreciate first hand the effort and dedication they put into making the show a success. As a former manager of the kbb show when it was in London 25 years ago, I truly hope that as a new exhibition they are rewarded with the praise and recognition they deserve.
Rob Nicholls, Managing Director, Publicity Engineers
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